Drapr Blog

David Pastewka

David Pastewka

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15 Reasons Why Customers Struggle Choosing the Right Fit Online

Posted by David Pastewka on Jan 22, 2020 3:41:57 PM

Fit is the #1 point of friction facing customers and online apparel retailers. In the best-case scenario, retailers have to offer and eat the cost of free shipping and return to incentivize shoppers to take a chance on fit. In the worst-case scenario, customers choose not to buy or abstain from shopping online altogether because they have no confidence an item will fit and flatter them.

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Topics: Fit, Virtual Try Ons, Shopper Insights

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  • Shopping confidence and how to boost it
  • How to influence online conversions in apparel
  • All things Virtual Try Ons/ Virtual Fitting and solutions to the problems of fit 

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