Drapr Blog

15 Reasons Why Customers Struggle Choosing the Right Fit Online

Posted by David Pastewka

Fit is the #1 point of friction facing customers and online apparel retailers. In the best-case scenario, retailers have to offer and eat the cost of free shipping and return to incentivize shoppers to take a chance on fit. In the worst-case scenario, customers choose not to buy or abstain from shopping online altogether because they have no confidence an item will fit and flatter them.

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Topics: Fit, Virtual Try Ons, Shopper Insights

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